This is the privacy notice of Amna London Limited. (‘we’, ‘our’, or ‘us’).
This notice describes how we collect, store, transfer and use personal data. It tells you about your privacy rights and how the law protects you.
In the context of the law and this notice, ‘personal data’ is information that clearly identifies you as an individual or which could be used to identify you if combined with other information. Acting in any way on personal data is referred to as ‘processing’.
This notice applies to personal data collected through our website and through social media platforms and online retail platforms, including Facebook, Instagram, Etsy, eBay and Amazon. Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.
Personal Data We Process
HOW WE OBTAIN PERSONAL DATA
The information we process about you includes information:
1. You have directly provided to us;
2. that we gather from third party databases and service providers;
3. as a result of monitoring how you use our website or our services.
TYPE OF PERSONAL DATA WE COLLECT DIRECTLY
When you use our website, our services, buy from us or create an account on our website, we ask you to provide personal data.
This can be categorised into the following groups:
1. personal identifiers, such as your first and last names, your title and your date of birth;
2. contact information, such as your email address, your telephone number and your postal addresses for billing, delivery and communication;
3. account information, including your username and password;
4. payment information, such as a debit or credit card number and expiry date and bank account details;
5. records of communication between us including messages sent through our website, email messages and telephone conversations;
6. marketing preferences that tell us what types of marketing you would like to receive.
TYPES OF PERSONAL DATA WE COLLECT FROM THIRD PARTIES
We confirm some of the information you provide to us directly using data from other sources.
We also add to the information we hold about you, sometimes to remove the need for you to provide it to us and sometimes in order to be able to assess the quality of the services you offer.
The additional information we collect can be categorised as follows:
1. information that confirms your identity
2. business information, including your business trading name and address, your company number (if incorporated), and your VAT number (if registered)
3. information that confirms your contact information
4. reviews and feedback about your business on other websites through which you sell your services
5. unsolicited complaints by other users
OUR USE OF AGGREGATED DATA
We may aggregate anonymous information such as statistical or demographic data for any purpose.
Anonymous information is that which does not identify you as an individual.
Aggregated information may be derived from your personal data but is not considered as such in law because it does not reveal your identity.
For example, we may aggregate usage information to assess whether a feature of our website is useful. However, if we combine or connect aggregated information with your personal data so that it can identify you in any way, we treat the combined information as personal data, and it will be used in accordance with this privacy notice.
IF YOU DO NOT PROVIDE THE DATA WE REQUIRE
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform that contract. In that case, we may have to stop providing a service to you.
If so, we will notify you of this at the time.
THE BASES ON WHICH WE PROCESS YOUR INFORMATION
The law requires us to determine under which of six defined bases we process different categories of your personal data, and to notify you of the basis for each category.
If a basis on which we process your personal data is no longer relevant then we shall immediately stop processing your data.
If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
INFORMATION WE PROCESS BECAUSE WE HAVE A CONTRACTUAL OBLIGATION
When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal data.
We may use it in order to:
1. Verify your identity for security purposes when you use our services
2. Sell products to you
3. Provide you with our services
4. Provide you with suggestions and advice on products, services and how to obtain the most from using our website
5. We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.
6. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
INFORMATION WE PROCESS WITH YOUR CONSENT
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including job opportunities and our products and services, you provide your consent to us to process information that may be personal data.
Wherever possible, we aim to obtain your explicit consent to process this information, for example, we ask you to agree to our use of non-essential cookies when you access our website.
If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing us info@amnalondon.co.uk. However, if you do so, you may not be able to use our website or our services further.
We aim to obtain and keep your consent to process your information. However, while we take your consent into account in decisions about whether or not to process your personal data, the withdrawal of your consent does not necessarily prevent us from continuing to process it. The law may allow us to continue to process your personal data, provided that there is another basis on which we may do so. For example, we may have a legal obligation to do so.
INFORMATION WE PROCESS FOR LEGITIMATE INTERESTS
We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.
Where we process your information on this basis, we do after having given careful consideration to:
1. whether the same objective could be achieved through other means
2. whether processing (or not processing) might cause you harm
3. whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so.
For example, we may process your data on this basis for the purposes of:
1. improving our services
2. record-keeping for the proper and necessary administration of our business
3. responding to unsolicited communication from you to which we believe you would expect a response
4. preventing fraudulent use of our services
5. exercising our legal rights, including to detect and prevent fraud and to protect our intellectual property
6. insuring against or obtaining professional advice that is required to manage [organisational or business] risk
7. protecting your interests where we believe we have a duty to do so
INFORMATION WE PROCESS BECAUSE WE HAVE A LEGAL OBLIGATION
Sometimes, we must process your information in order to comply with a statutory obligation.
For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
This may include your personal data.
INFORMATION WE PROCESS TO PROTECT VITAL INTERESTS
In situations where processing personal information is necessary to protect someone’s life, where consent is unable to be given and where other lawful bases are not appropriate, we may process personal information on the basis of vital interests.
For example, we may inform relevant organisations if we have a safeguarding concern about a vulnerable person.
HOW AND WHEN WE PROCESS YOUR INFORMATION
We do not share or disclose to a third party, any information collected through our website.
INFORMATION YOU PROVIDE
Our website allows you to post information with a view to that information being read, copied, downloaded, or used by other people.
For example, when you leave a review or post a message on our website, we reasonably assume that you consent for the message to be seen by others. We may include your username with your message, and your message may contain information that is personal data.
Other examples include:
– tagging an image
– clicking on an icon next to another visitor’s message to convey your agreement, disagreement or thanks.
In posting personal data, it is up to you to satisfy yourself about the privacy level of every person who might use it.
We do not specifically use this information except to allow it to be displayed or shared.
We do store it, and we reserve a right to use it in the future in any way we decide.
Once your information enters the public domain, we have no control over what any individual third party may do with it.
We accept no responsibility for their actions at any time.
Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion we may agree to your request to delete personal data that you have posted. You can make a request by contacting us at info@amnalondon.co.uk
PAYMENT INFORMATION
We store information about your debit or credit card or other means of payment when you first provide it to us.
We store this payment information [at your request] in order to make repeat purchasing of goods and services easier next time you visit our website.
We take the following measures to protect your payment information:
a) We keep your payment information encrypted on our servers.
b) We do not keep all your payment information so as:
– to prevent the possibility of our duplicating a transaction without a new instruction from you
– to prevent any other third party from carrying out a transaction without your consent
Access to your payment information is restricted to authorised staff only.
If we ask you questions about your payment information, we only show the last four digits of the debit or credit card number, so that you can identify the means of payment to which we refer.
JOB APPLICATION & EMPLOYMENT
If you send us information in connection with a job application, we may keep it for up to [three years] in case we decide to contact you at a later date.
If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment.
After your employment has ended, we will keep your file for 6 months before destroying or deleting it.
INFORMATION OBTAINED FROM THIRD PARTIES
Although we do not disclose your personal data to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal data from third parties whose services we use.
No such information is personally identifiable to you.
THIRD PARTY ADVERTISING
Third parties may advertise on our website. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects information about you when their advertisement is displayed on our website.
They may also use other technology such as cookies or JavaScript to personalise the content of, and to measure the performance of their adverts.
We do not have control over these technologies or the data that these parties obtain. Accordingly, this privacy notice does not cover the information practices of these third parties.
DISPUTES BETWEEN USERS
In the event of a dispute between you and another user, provided that you consent, we may share your basic personal data, business information and contact information with the other user. At our discretion, we may share other information to enable the dispute to be resolved through litigation or alternative dispute resolution methods.
SERVICE PROVIDERS & BUSINESS PARTNERS
We may share your personal data with businesses that provide services to us, or with business partners.
As examples:
– we may pass your payment information to our payment service provider to take payments from you
– we may use fraud prevention agencies and credit reference agencies to verify your identity and we may pass your information to those agencies if we strongly suspect fraud on our website
– we may pass your contact information to advertising agencies to use to promote our services to you
REFERRAL PARTNERS
This is information given to us by you in your capacity as an affiliate of us or as a referral partner.
It allows us to recognise visitors that you have referred to us, and to credit to you commission due for such referrals. It also includes information that allows us to transfer commission to you.
The information is not used for any other purpose.
We undertake to preserve the confidentiality of the information and of the terms of our relationship.
We expect any affiliate or partner to agree to reciprocate this policy.
USE OF INFORMATION WE COLLECT THROUGH AUTOMATED SYSTEMS
COOKIES
Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit a website that uses them. They allow information gathered on one web page to be stored until it is needed for use at a later date.
They are commonly used to provide you with a personalised experience while you browse a website, for example, allowing your preferences to be remembered.
They can also provide core functionality such as security, network management, and accessibility; record how you interact with the website so that the owner can understand how to improve the experience of other visitors; and serve you advertisements that are relevant to your browsing history.
Some cookies may last for a defined period of time, such as one visit (known as a session), one day or until you close your browser. Others last indefinitely until you delete them.
Your web browser should allow you to delete any cookie you choose. It should also allow you to prevent or limit their use. Your web browser may support a plug-in or add-on that helps you manage which cookies you wish to allow to operate.
The law requires you to give explicit consent for use of any cookies that are not strictly necessary for the operation of a website.
We use cookies in the following ways:
– to track how you use our websit
– to record whether you have seen specific messages we display on our websit
– to keep you signed in to our websit
– to record your answers to surveys and questionnaires on our site while you complete them
CONTROL OVER YOUR OWN INFORMATION
It is important that the personal data we hold about you is accurate and up to date. Please inform us if your personal data changes.
At any time, you may contact us to request that we provide you with the personal data we hold about you.
At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.
To obtain a copy of any information that is not provided on our website you should contact us to make that request.
When we receive any request to access, edit or delete personal data we first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.
Please be aware that we are not obliged by law to provide you with all personal data we hold about you, and that if we do provide you with information, the law allows us to charge for such provision if doing so incurs costs for us. After receiving your request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.
If you wish us to remove personally identifiable information from our website, you should contact us to make your request. This may limit the service we can provide to you.
We remind you that we are not obliged by law to delete your personal data or to stop processing it simply because you do not consent to us doing so. While having your consent is an important consideration as to whether to process it, if there is another legitimate basis on which we may process it, we may do so on that basis.
RETENTION PERIOD
Except as otherwise mentioned in this privacy notice, we keep your personal data only for as long as required by us:
– to provide you with the services you have requested
– to comply with other law, including for the period demanded by our tax authorities
– to support a claim or defence in court
COMPLIANCE WITH THE LAW
We shall update this privacy notice from time to time as necessary.
Last Updated: Monday 25th September 2023